James Arthur sent fans into total shock last month, when he announced on social media that he plans to retire from music after the release of his next album. We have no idea why he would do such a thing, but at least he is sticking around for the time being, eh! Dropping his latest music video for new single ‘You Deserve Better’, from his forthcoming third studio album, we see James suited up and rocking out on an electric guitar to the uptempo beat. The visuals also feature a bunch of female dancers, who strut their stuff to the tune in front of a set of mirrors that appear to multiply them. All while being motioned across the screens of a collection of old-style televisions, adding some retro vibes to the mix. Have a watch below: